What is the 1% rule?
The 1% rule says a rental’s monthly rent should be at least 1% of what you pay for it (purchase price plus immediate repairs). A $200,000 house should rent for $2,000 a month. It is a fast filter for deciding which listings deserve a full analysis — not proof that a deal cash flows.
Why it is only a screen
- It ignores interest rates: at 7% a deal that meets 1% may barely break even after financing.
- It ignores property taxes and insurance, which vary several-fold between states.
- In high-cost metros almost nothing meets 1%, yet investors still buy for appreciation.
Worked example
Price $250,000 + $10,000 repairs = $260,000 all-in, so 1% = $2,600/month. With market rent of $2,300 the ratio is 0.88% — the property fails unless you can buy closer to $230,000. If it passes, run it through the full rental cash flow calculator.